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Magistra

 

Magistra is a brandy from Lourinhã, that is one of the three exclusive demarcated areas in the world for brandy productions, although much less acknowledged than Cognac and Armaganac. It was there that Magistra was conceived, with the respect for the traditions of wine destillation and the desire to create a superior high quality aged brandy spirit. For that reason the packaging gained a special status. It's a frame type box that gives thus a particularly ludic experience with the product, since both fronts open, like a guillotine, leaving the bottle in sight or even suspended.

The iconographic elements were taken from the old symbol of the city, and printed with a special technique to give the packaging a luxurious look.

 

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Client: Esporão

Year: 2011

Art Direction: Eduardo Aires

Design: Eduardo Aires

Coat of Arms Design: José Cardoso

DTP: Fernando Pendão