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Porto City Theatre

 

The old Porto City Theatre (Teatro Municipal do Porto) reopened as a public entity in Januray 2015, with a brand new agenda. Belonging to the city hall, the Theatre needed a new image expressing simultaneously its openess to the city and its double nature that develops in two buildings, Rivoli and Campo Alegre. The new visual identity for Porto City Theatre was designed beginning with the dot from the city logo.To its applications, we kept in mind that the Theatre is a great heritage in the city and for its inhabitants. We approached the visual identity by the use of very classical and clean typography that would somehow illustrate this mentioned above. It is also a theatre that approaches its cultural mission in the city with a comtemporary impact throughout it's programme. It is not one dimensional, it is a complex and layered cultural project that we represent graphically via colourful shapes and sheets of information piled on top of each other, all this over a classic and historical base. Using references to printing and trim marks, we see the posters as layers of sheets of paper overlapping and mixing together in one subtly surreal layout. The result is a mix of classic typography with layers and layers of sheets that assume various colours. We have multiple layers of posters inside one single frame, creating a complex system of shades. The strong and classic typographic system allows us to tone down the layout and give it a solid structure that is maintained troughout the various communication materials.

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Client: Teatro Municipal do Porto
Year: 2015
Art Direction: Eduardo Aires
Design project: Ana Simões, Oscar Maia
Designers: Ana Simões, Dário Cannatà, Mariana La Fuente, Oscar Maia, Rita Robalinho
Photography: Jorge Almeida, José Caldeira